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market research |
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 Many
companies that plan to market their products or services within the
fleet industry for the first time, as well as organizations that
already have an industry presence but wish to increase market share,
have benefited from Mercury Associates’ market research services.
Our extensive experience in the fleet business and our network of
relationships in all industry sectors enable our consultants to
assemble solid, actionable research reports and findings. Our market
research reports have served as guideposts and reference documents,
both for individual clients and for the fleet industry.
For clients contemplating entry to the fleet market, we offer market
research services to: |
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Identify the best segment
of the industry for your product or service |
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Pinpoint potential points
of entry |
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Analyze the performance and
marketplace presence of potential competitors |
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Gauge the likelihood of
success at a variety of price points |
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Find and evaluate potential
strategic partners |
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Develop white papers to aid
in marketing products or services |
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Mercury also conducts studies on a
variety of issues that are important to individual clients and to
the industry itself. For example: |
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We studied negligence in the
transporting and storage of vehicles for a client who wanted
to use the results as a marketing tool. |
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We conducted research for a client
who wanted to understand the extent of vicarious liability for
employee-provided vehicles. That project included examining
legal cases involving employee-provided vehicles, and
obtaining legal opinions of such cases. |
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In conjunction with the National
Association of Fleet Administrators (NAFA), we researched the
costs and benefits of employer-provided versus employee-owned
business cars, and performed benchmarking research on the
costs of operating fleets in the public sector. |
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Mercury
Associates, Inc.
Professional Fleet Management Consultants
16051 Comprint Circle
Gaithersburg, MD 20877
301 519 0535 Office
301 519 0536 FAX
email:
contactme@mercury-assoc.com
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Fleet Management
Consulting Services and Business Solutions,
Simplified ™ |
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© 2006 Mercury
Associates, Inc. |
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