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marketing and sales
strategy development |
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Companies that plan to market their
products or services to organizations with fleet operations
frequently turn to Mercury for strategic and tactical advice.
Mercury consultants have built and nurtured long-term relationships
within the fleet industry, both as former fleet managers and as
trusted consultants to many different types of fleets operating in
both the private and public sectors. Our consultants offer a full
array of services that will enable aspiring vendors to penetrate the
fleet market, gain a foothold, and accelerate sales growth.
Companies not familiar with fleet management often believe that all
fleet operations are similar in nature and method of operation. The
reality is quite different, however. The fleet industry is
fragmented into many segments, each with its own specific approach
and clientele. Our consultants define the target market so the
client understands the potential for a product or service. We gather
information on costs and penetration rates of competitive products
to gauge the market potential for a new product or service.
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Mercury’s marketing and sales
strategy development services also include: |
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Identifying the correct type of
fleet operation for the product or service |
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Devising effective market-entry
strategies |
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Developing scenarios that include
various price points and ROI |
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Assisting the client in
demonstrating the value proposition of the product through a
cost/benefit analysis |
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Conducting surveys to pinpoint
potential obstacles for gaining a foothold in the fleet
industry |
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Developing strategies to
circumvent those obstacles |
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Evaluating potential competitors
and determining the products and services that have earned
marketplace acceptance, and which ones are weaker and more
vulnerable |
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Mercury also offers advice on our
clients’ potential for strategic partnerships with different types
of fleet-related service and product providers. Our consultants will
present the pros and cons to partnering with companies who have
already established a presence in the fleet industry. |
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Mercury
Associates, Inc.
Professional Fleet Management Consultants
16051 Comprint Circle
Gaithersburg, MD 20877
301 519 0535 Office
301 519 0536 FAX
email:
contactme@mercury-assoc.com
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Fleet Management
Consulting Services and Business Solutions,
Simplified ™ |
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© 2006 Mercury
Associates, Inc. |
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